03 — CONTENT STRATEGY · MOSCHINO
One Vision.
Three Pillars.
A TikTok strategy built around three content pillars — generating 110M+ total views and contributing to consistent year-on-year growth for the Moschino TikTok account.
+35%
YEAR-ON-YEAR TIKTOK VIDEO VIEWS
For Moschino, I developed a TikTok strategy built around three pillars: artist collaborations, influencer partnerships, and the in-house content I created myself.
The goal was a cohesive brand presence where every content type served the same vision — unified in voice, always with the intention of generating a smile.
THE THREE PILLARS
Pillar 01
Artist
Collaborations
Each artist brought their own creative world — filtered through the Moschino lens. One dedicated video per collaboration, where their art niche met the brand's DNA.
VALENTINA LOBOS · SIBATABLE · HOWARD LEE · TOHRU UTSUMI· AMELIA JAYNE ART + MORE
Pillar 02
Influencer
Partnerships
Fashion creator collaborations, managing each relationship and working closely with creators to develop product-led storytelling in their authentic voice.
AMINE · KRISTY SARAH · ADRIENNE REAU · ALINA ROLLING · LISA CORBO + MORE
Pillar 03
In-House
Content Creation
To diversify Instagram and TikTok content, I independently developed, shot, and edited content across campaign shoots, fashion shows, and key product moments.
PILLAR 01 - ARTIST COLLABORATIONS
PILLAR 02 - INFLUENCER PARTNERSHIPS
