top of page

— NEW YORK · MILAN

Creative at heart.
Strategic in practice.

I'm Lily Bedell - a multidisciplinary creative spanning content creation, social media strategy, and fashion & accessories design - with an eye trained in New York and a perspective widened by Milan. 

01
VIEW ALL PROJECTS →

Content Creation

02
VIEW ALL PROJECTS →

Fashion & Accessories Design

03 — CONTENT STRATEGY

One Vision.
Three Pillars.

For Moschino, I developed a TikTok strategy built around three pillars: artist collaborations, influencer partnerships, and in-house content created by me. The goal was a cohesive brand presence where every content type served the same vision — unified in voice, always with the intention of generating a smile.

New Y0rk born.
Milan based.
Globally minded.

I'm a multidisciplinary creative who moves fluidly between content, fashion, and strategy — bringing the same eye and intention to every project. My work lives at the intersection of creative vision and business thinking, where instinct is always backed by intention.

GET IN TOUCH →
bottom of page